Photography can be either art or commerce. The value of a piece of art is defined simply by what someone is willing to pay for it. That fact explains ...
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There’s a new trend in marketing that has companies looking to the past to make an emotional connection with their customers. And according to a ...
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I opened an excellent business aviation magazine this morning to an OEM ad touting the company’s “Fifty Years of Passion.” A few pages later I came ...
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BDN recently surveyed a group of aerospace and defense marketing professionals to better understand their needs, preferences and challenges. The ...
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I watched an Su-30MKI crash and burn at the 1999 Paris Airshow. The pilot ejected and survived. My desire to watch air shows did not. More ...
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Photographing helicopters air-to-air with sharp details while also having the rotor blades suitably blurred is a challenge for any photographer. The ...
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I’ve officially jumped on the Inbound Marketing bandwagon, and I hope you do, too. Inbound marketing is a way to enable your target audience to find ...
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I’m suddenly obsessed with white board videos as a great way to tell technical stories in a quick, concise and eminently watchable way. We’ve all ...
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Goals. What are you trying to achieve with this campaign? Who are you targeting? Research. Talk to your customers. What are their pressures, ...
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Are you writing/designing/exhibiting/strategizing to reach and engage your intended audience of prospects in the most effective ways possible? Or are ...
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