Are you writing/designing/exhibiting/strategizing to reach and engage your intended audience of prospects in the most effective ways possible? Or are you doing what is expected and what you believe you can sell internally?

If you are developing communications for the boss you are missing the mark — and missing a great opportunity to demonstrate expertise and deliver a marketing program that really works.

Successful marketers are fearless and confident. Are you? Tell the truth, or Santa will leave you a lump of coal.