I’m suddenly obsessed with white board videos as a great way to tell technical stories in a quick, concise and eminently watchable way. We’ve all seen too many traditional, snooze-worthy corporate videos. They are a big investment, but if they are not masterfully produced they do little but bore the audience and clearly convey that your company is boring, too. They are not being used much in aerospace marketing yet, though our friends at Able Engineering were among the first, and we love the end result.

Some people might worry that a white board concept is too edgy or cartoony for our industry, but it’s not. Heck, the United States of America has branded a “White House White Board” online to explain potentially daunting topical issues (note to President Obama: lose the talking heads).

If you have not yet seen or experienced a white board video, start with a Google search and start exploring. They’re all the rage, and, well, we’re on board.