A typical business will spend nearly 50% of their annual marketing budget on trade shows and related costs. That’s why this week’s blog focuses on ...
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We regularly hear from aerospace and aviation marketing professionals who are dealing with tight or shrinking budgets. That’s why this week’s blog ...
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When and why should aerospace or aviation companies hire an outside marketing firm? Often times it comes down to the desire for change, help or ...
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Every year we want the Flight Manual to be more useful and more effective than the year before, and the best way for us to assess what’s working is ...
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I’ve been involved in aerospace and aviation marketing for 30 years, and here are 10 lessons that I think are worth sharing.
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A surprising number of aviation, aerospace and defense businesses don’t have a strategic marketing plan. Their marketing, if they have any, lacks ...
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Tick-tock. As we mentioned last week, we don’t mean to cause a panic, but as of today there are 53 working days — a little more than 10 weeks — left ...
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We don’t mean to cause a panic, but as of today there are 58 working days — a little more than 11 weeks — left until 2018. And while it may be too ...
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It's common knowledge that those who set goals experience higher instances of success. The same goes for public relations. Strong goals set the stage ...
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This step-by-step guide shows you how. Pulling together an effective media list requires a lot more than gathering a list of names, numbers and email ...
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