A typical business will spend nearly 50% of their annual marketing budget on trade shows and related costs. That’s why this week’s blog focuses on getting the most bang for your buck. For our VP of Client Services, Lisa Sifuentes, that means making sure you have your staff prepped and game plan in place.

We're also testing out a new format; Five Minute Marketing. It's an audio/video format meant to provide you with useful insights directly from our team of experts in an easy-to-digest format. We hope you find it of value, and please let us know what topics you'd like hear us discuss in future installments.

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