Email Marketing - A Beginner's Guide

Email Marketing can be defined as promoting products or services for customers’ acquisition and retention through email. Let’s review the basics.
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Not All Emails Are Created Equal

Looking at my own inbox, if you’d ask how many unread emails I have, I would proudly exclaim (and probably show you), “Zero!” while completely ...
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How We Used LinkedIn to Build Awareness in New A&D Markets

With more than 500 million members in hundreds of countries, LinkedIn represents an incredibly powerful tool for what Entrepreneur calls ...
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GDPR and its Affect on Aerospace Marketing

The deadline for the implementation of GDPR is fast approaching. Is your company prepared? There are many questions surrounding GDPR. As marketers, ...
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Email Subscriptions: What Makes You Open and Read Something?

BDN is in the process of updating the Flight Manual email subscribers receive as part of their blog delivery so we tasked our team to take a closer ...
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Test Your Skills: Email Marketing Quiz

Understanding the art of email marketing is an essential skill for aerospace marketers. Take this 10-question quiz to test your own knowledge and ...
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