Brand marketing is a data-driven field. Without a way to measure your data, your strategies and messaging are futile. First, let's define the terms.
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Lisa Sifuentes
Recent Posts
2020 has been chock full of chaos and change, causing many businesses and individuals alike to pivot their perspectives and realign goals, ...
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Email Marketing can be defined as promoting products or services for customers’ acquisition and retention through email. Let’s review the basics.
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A few years ago, a young boy, for pure entertainment, tells his family that a unicorn has turned onto their street, when in fact, no such thing ...
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Question: Why do we need to establish niche marketing? Answer: In a B2B, high dollar industry like aerospace and defense, it can be a crowded ...
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In Determining A Marketing Budget Part 1: Budget Trends, we discussed industry standards as a benchmark for your aerospace and marketing budget. In ...
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In Determining A Marketing Budget Part 1: Budget Trends, we discussed industry standards as a benchmark for your aerospace marketing budget. In this ...
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We’re often asked how much money aerospace companies should spend on marketing to achieve their goals and just like there is no one-size-fits-all ...
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Before Coronavirus, Aerospace Marketing Lab hosted a workshop with Marcus Sheridan, international keynote speaker and web marketing guru, to optimize ...
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2020 has been a doozy. At Aerospace Marketing Lab, we’ve had an amazingly successful workshop with Marcus Sheridan, world-renowned marketer and ...
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