Looking at my own inbox, if you’d ask how many unread emails I have, I would proudly exclaim (and probably show you), “Zero!” while completely ...
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Lisa Sifuentes
Recent Posts
Let’s face it, our industry sells high dollar critical components or services and making the decision to buy is not easy or fast. We face long sales ...
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To be honest, I was excited to see Aviation Week Network’s 2019 Business Aviation and Marketers’ Research published in September. It is 29 pages of ...
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Boosting reputation, visibility, and sales! Oh, my! The aerospace and defense industry is certainly not for the faint of heart, but what happens when ...
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You may have noticed that the blog and resource content you were regularly seeing from BDN has slowed a bit. . . let’s be honest, you probably ...
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If your company has a small sales team, it isn’t necessarily a disadvantage. For example, small teams are more likely to be innovative and efficient ...
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From Over-Arching Mission to Tactical Taglines—Why Does it Matter? Every company needs a vision, mission and value proposition to provide strategic ...
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Relationships Go Hand in Hand with Technology, Industry Acumen LinkedIn (LI) just published the 3rd annual State of Sales 2018, unlocking the ...
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New Social Media Trends Similar to the concept behind tricking (being bold) or treating (which is expected), we at BDN take social media trends with ...
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Clients and prospects often ask if social media should be a part of their marketing programs. This should be an easy one to answer due to the reality ...
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