Have you been considering hiring an outside agency? Is it out of your budget or not the right time? Don’t worry, but do start leveraging the vast ...
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Memorable, iconic messaging looks effortless, but it’s anything but. Drafting the right three words (like “Here Comes Hope”) may take three minutes – ...
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Have you been on Instagram lately? It’s like the invention of the camera phone made everyone a professional photographer. Now, we all know this is ...
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I’m continually surprised to see how many aerospace, aviation and defense marketers are failing to embrace new techniques and tools, especially ...
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A good aerospace writer can write about most anything, and make it look easy. But becoming a good writer is hard work. In my experience, anyone with ...
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This summer I’ve had the good fortune to work as an intern at BDN Aerospace Marketing. As a communications major at Arizona State University I have ...
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If you are a BDN client, this is great news. If you are a competitor, well, not so much.
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I said no to new work this week. It went against my sales focus and overall approach to business. It went against my desire to end the year on a high ...
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The Sikorsky name is synonymous with the advancement of vertical lift technology and the invention of modern helicopters. The corporation and ...
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