Chances are, trade shows are an important part of your overall marketing strategy. So improving the way you exhibit is a worthwhile goal. This week, VP of Client Services Lisa Sifuentes is back to talk about trade show improvement, with a focus on best practices and great ideas about how to use things like collateral and swag to their best advantage at any given event.

We’re also reprising our new Five Minute Marketing audio/video format, designed to provide you with useful insights directly from our team of experts in a short, easy-to-digest format. We hope you find it of value and welcome your ideas for future topics.

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