When and why should aerospace or aviation companies hire an outside marketing firm? Often times it comes down to the desire for change, help or ...
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What do you resolve to do differently or better with your aerospace marketing programs in 2018? We asked seven BDN team members for their top three ...
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I’ve been involved in aerospace and aviation marketing for 30 years, and here are 10 lessons that I think are worth sharing.
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A surprising number of aviation, aerospace and defense businesses don’t have a strategic marketing plan. Their marketing, if they have any, lacks ...
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It’s Halloween. The perfect time for exaggerated characters and larger-than-life personalities. You know, like some of the people you meet in ...
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Most aerospace marketers say they don’t have enough bandwidth or budget to accomplish their goals. But, it doesn’t have to be that way. A new ...
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Aerospace marketers are frustrated that they have too much to do. They are tired of last-minute fire drills and feel forced to react to a ...
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Anytime we discuss or structure sales and marketing as separate entities, we already have one strike against us. That’s because the purpose of ...
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We've all heard how the buying process has changed. Information about products and services is freely available through any hand-held device with the ...
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