Budget is always an important driver when developing marketing plans and strategies. You need to be sure to allocate funds for each tactic and ...
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Budget is always an important driver when developing marketing plans and strategies. But how much should your company really be investing in ...
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Memorable, iconic messaging looks effortless, but it’s anything but. Drafting the right three words (like “Here Comes Hope”) may take three minutes – ...
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I opened an excellent business aviation magazine this morning to an OEM ad touting the company’s “Fifty Years of Passion.” A few pages later I came ...
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BDN recently surveyed a group of aerospace and defense marketing professionals to better understand their needs, preferences and challenges. The ...
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Goals. What are you trying to achieve with this campaign? Who are you targeting? Research. Talk to your customers. What are their pressures, ...
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How much are other B-to-B companies spending on marketing?
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