Writing for BDN, Jill Fontaine recently interviewed Carol Dodds, Vice President of Advertising and Partnership at Aircraft Owners and Pilots ...
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Greg Hamilton is president of the Aviation Week Network and aviation market leader for Penton Media. In his 30 years with Aviation Week, Greg has ...
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I’m all for simplicity in advertising, especially in aerospace. In our industry, simple messaging and graphics stand out because they are unique, ...
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No matter the stated goals of an ad, to be effective it must accomplish three things — capture the viewer's attention, communicate the desired facts ...
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I thought I'd take a look at an ad from a relative newcomer to the western markets, in particular an ad for the Ka-62 helicopter from Russian ...
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November 1, 2012 - As Andy Rooney might have said, "Have you ever noticed how some ad reps claim to know what is best for your clients? And how what ...
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