Marketing & Sales Insights Blog (23)

Keeping Up With The Joneses: Analysis On B2B Marketing Spending

How much are other B-to-B companies spending on marketing?
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Technical Tip: Photography Resolution

Resolution matters.
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A Warning to Aerospace Marketing Professionals About Copyright Infringement

Does the end justify the means? Too often, in the world of aerospace marketing, the answer is yes. And that’s not a good thing.
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Some More Things We Know About Aerospace Marketing

We know that aerospace companies are conservative and tend to copy one another in their marketing efforts. Everyone’s logo is red, white and blue. ...
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Some Things We Know About Aerospace Marketing

We know that it’s not unusual for aerospace and defense companies to have a “if we build it, they will come” mentality. That may have been true at ...
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Marketing Tips: How Large Does A Logo Need To Be?

Anyone in our business hears this request a lot. There’s even a song parody devoted to this very subject: www.youtube.com/watch?v=2fwV-dI0DxM
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Why Paying for Photography Rights Matters

Photographers are weird.
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Creating 1 image from 7: A Photography How-To

Because the Boeing 747 that housed the airborne laser (ABL) had a beautiful sunset to back it up, a special technique was used to retain fine detail ...
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Aerospace Marketing Tips: Advertising and ROI

November 1, 2012 - As Andy Rooney might have said, "Have you ever noticed how some ad reps claim to know what is best for your clients? And how what ...
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Finders, Keepers?

Just because you found that photo on the Internet doesn’t mean you can use it for free. Check out this link where John Mueller summarizes the total ...
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