This final installment in our series on purchasing behavior in General Aviation (GA) and Business Aviation (BA) seeks to better understand the ...
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The May 10 Flight Manual focused on understanding the characteristics of purchasing decision makers within the business aviation (BA) and general ...
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Working in conjunction with AVweb, BDN Aerospace Marketing recently surveyed 2,500+ general and business aviation professionals to better understand ...
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BDN believes in research both for the industry and for our clients. And you should, too.
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When it comes to advertising, there’s one thing we can all agree on — things are changing. Our month-long look at advertising was filtered through ...
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Part three of our April focus on advertising is a recap of written comments accompanying our survey about “The Role of Advertising in Aerospace & ...
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Because our industry is served by more than 300 aerospace and defense publications, a comprehensive survey determining individual preferences is ...
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Advertising — once the mainstay of BDN’s business — is now a source of ongoing discussion, debate and uncertainty within the Aerospace and Defense ...
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Writing for BDN, Jill Fontaine recently interviewed Carol Dodds, Vice President of Advertising and Partnership at Aircraft Owners and Pilots ...
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Our third interview in this month’s leadership series should have been with our long-time friend Jeff Pino. Working with Jeff over the years, we were ...
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