Today’s consumers have learned how to shut out traditional marketing tactics. Television commercials can be fast forwarded and online banner ads no longer grab our immediate attention. Marketers need to adapt their strategies to re-engage and once again capture their customer’s attention.

Content marketing is an effective way to attract and retain customers by consistently creating, curating and providing relevant and valuable information. But what exactly is content?

Check out BDN's newest infographic below, or download "14 Types of Content To Engage Your Audience" here.

Sources

"75% of business executives watch work-related videos weekly" - Hubspot

"40% of people respond better to visual information than plain text" - Web Marketing Group[/vc_column_text][/vc_column][/vc_row]